Nobody handed me a marketing degree.
Everything I know about getting customers, I learned by doing it for myself first, with my own money on the line.
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Age 17 · Nanyuki
A storekeeper who found design by accident
Straight out of Form 4, I worked as a storekeeper at a school. Errands to the print shops introduced me to a designer, and that is how I got into graphic design. I had never planned to.
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First real job · Nanyuki
Ksh 8,000 a month at a cyber café
I learned printing, eCitizen business registrations and business cards. Most of all, I learned how to handle clients. Later I opened my own small cyber café.
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2016 · Dedan Kimathi University
Paying rent with Photoshop
I moved into an iron sheet room that cost Ksh 2,300 a month and paid for it by designing church and campaign posters, about Ksh 1,000 a week.
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2019 · After graduation
The visa that never came
I graduated in Purchasing and Supplies Management and was set for a master's in the UK. The visa did not come through, so I stayed in Kenya and started creating content.
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Nyeri
Comfortable, so I left
Designing posters and company profiles for local businesses paid me well, up to Ksh 100,000 in a good month. I left because I had become comfortable and stopped growing.
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Today · Westlands
Tera Creations
Tera was my first business. Today it helps Kenyan businesses with organic content, paid ads, SEO, websites and apps. I also teach practical digital skills, which is why I explain things in plain language.